GSK-Collateral-Standardization

GlaxoSmithKline Standardization of Materials

The next level of the CPO standardization project was to include a wide range of content, cover treatment and chart styling. After a market research study was done, refinements were made and based on the results, a master template and brand guide was developed for their adoption.

Deliverables

Collateral

Demographics

Healthcare Audiences,
Pharmacists,
Prescribers