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ING DIRECT Business Savings Account 3D Mailer

Concept and form exploration for new direct mail creative which significantly improves response rate. This postcard concept was both cost effective to print and mail.  It included a perforated pair of 3D viewers that when used on the postcard image created a compelling 3D pop of the ING DIRECT return.

Deliverables

Direct Mail

Demographics

Customers,
Prospects