3659_SAP_ApptSetting_Golf_Box_DM

SAP High Tech Appointment Setting Campaign

A unique, turf-covered box with a personalized letter and golf club cover was sent to prospects. Upon setting up an appointment with SAP, the SAP salesperson would bring them the driver to the meeting. This campaign generated multiple appointments with hard-to-reach C-level prospects.

Deliverables

Dimensional Mailer,
Direct Mail

Demographics

Businesses,
C-Level,
Customers, more

Client

SAP