GlaxoSmithKline CPO Sell Sheet Redesign

To convince and remind the pharmacist of their role as product expert for the patient, this redesign was a consolidation of 3 existing resources in the Community Pharmacy Outreach Program: the Pharmacist Education Sheet, the Branded Product Counseling Tool and the PI insert.

Deliverables

Collateral

Demographics

Healthcare Audiences,
Pharmacists,
Prescribers