Concept and form exploration for new direct mail creative which significantly improves response rate. This attention-getting dimensional mailer was targeted at the small to mid market business community. It featured a small remote controlled helicopter centered around the theme of “Watching Your Balance Soar”. It was intended to drive high open rate and penetrate owners and executive decision makers.
Deliverables
Dimensional Mailer,
Direct Mail
Demographics
Businesses,
Prospects,
Small Businesses